ActiveCampaign Reviews
Read unbiased ActiveCampaign reviews from 98 verified users to learn if this is the best choice for you. ActiveCampaign is currently ranked #11 in the email marketing industry with an average star rating of 2.6 and a sentiment score of 29%. Keep reading to learn more.
Company | Rank | TrustScore | Rating | Sentiment | Reviews | Market Share |
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Sender | #1 | 91 | 4.8 | 77% | 240 | 13.5% |
EmailOctopus | #2 | 87 | 4.3 | 79% | 44 | 9.5% |
Constant Contact | #3 | 86 | 4.6 | 67% | 115 | 10.4% |
GetResponse | #4 | 86 | 4.5 | 70% | 73 | 9.7% |
Beehiiv | #5 | 84 | 4.3 | 70% | 112 | 10.2% |
MailerLite | #6 | 83 | 4.4 | 62% | 405 | 15.1% |
Omnisend | #7 | 67 | 3.6 | 39% | 56 | 6.5% |
SendPulse | #8 | 66 | 3.5 | 38% | 45 | 6.2% |
Brevo | #9 | 66 | 3.4 | 39% | 101 | 7.1% |
ActiveCampaign | #10 | 54 | 2.6 | 29% | 98 | 5.4% |
In the Email Marketing industry, Sender leads with the highest trust score of 91%, performing 44.1% above average, while iContact has the lowest trust score of 7%, 88.9% below the industry average. EmailOctopus has the highest sentiment score of 79%, and MailerLite has the most customer feedback with 405 reviews.
ActiveCampaign Trust Score
TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.
ActiveCampaign Sentiment Overview
ActiveCampaign customers are most satisfied with Performance (85%) and Value (75%), while being most critical of Features (45%) and Support (50%).
Reviews by Category
Positive Feedback
And their own support team doesn t know how it works.
Overall, it s a solid platform but could use improvements in performance, consistency, and pricing.
Yes, the price increase might sting a little, but the added value and convenience make it totally worth itfor me in the long run.
Negative Feedback
Why should i pay more than twice as much for features that i don t even need that s not customer friendly at all.
Crappy customer service my account was hacked support for fixing the mess was minimal.
Most Recent ActiveCampaign Reviews
Positive Reviews
Price Increase, But Double the Capacity! . I’ve been using ActiveCampaign for 3 years, and while I noticed they increased their prices recently, I have...
Negative Reviews
they don't resolve something as simple as changing the plan from annual to monthly, and in the meantime, I have had to stop the launch....
⚠️ Using ActiveCampaign is a liability…. ⚠️ Using ActiveCampaign is a massive liability for your company! Stay away! HONEST WARNING FROM SOMEONE WHO HAS BEEN...
Great for Small Businesses. This has been the perfect CRM for my small startup. I was previously a CRM administrator for a college and then...
The sentiment analysis above has highlighted customer feedback at scale. The ActiveCampaign review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.
Industries
Target Audience
Unique Selling Points
Plan Details | Lite $29/monthly Renews at $29/monthly The Lite plan is designed for small businesses and startups looking to get started with email marketing and basic automation. It includes essential tools to create and send campaigns while tracking pe... Best For: The Lite plan is ideal for small businesses and entrepreneurs who are just starting with email marketing and need a cost-effective solution. It is also suitable for those who do not require advanced analytics or CRM features. Free Trial Refunds are not available after the subscription is activated. | Plus $49/monthly Renews at $49/monthly The Plus plan is tailored for growing businesses that need advanced marketing tools, CRM capabilities, and deeper analytics. It includes features to manage customer relationships and improve sales pro... Best For: The Plus plan is best suited for businesses looking to scale their marketing efforts and integrate CRM capabilities. It is ideal for sales teams and marketers who need more advanced tools to manage leads and track customer journeys. Free Trial Refunds are not available after the subscription is activated. | Professional $149/monthly Renews at $149/monthly The Professional plan is designed for mid-sized businesses and enterprises requiring advanced automation, predictive analytics, and personalized customer experiences. It offers a comprehensive suite o... Best For: The Professional plan is ideal for businesses that require advanced analytics and automation to optimize their marketing strategies. It is best for companies with larger teams and more complex workflows. Free Trial Refunds are not available after the subscription is activated. | Enterprise $Custom/monthly Renews at $Custom/monthly The Enterprise plan is tailored for large organizations needing custom solutions, dedicated support, and enterprise-grade features. It offers the highest level of customization and scalability. Best For: The Enterprise plan is perfect for large organizations with complex needs and a high volume of contacts. It is best for teams that require dedicated support and custom solutions. No Free Trial Refunds are not available after the subscription is activated. |
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Payment & Billing | Payment Methods: Credit card PayPal Currencies: USD EUR GBP Billing Cycles: Monthly Annual | Payment Methods: Credit card PayPal Currencies: USD EUR GBP Billing Cycles: Monthly Annual | Payment Methods: Credit card PayPal Currencies: USD EUR GBP Billing Cycles: Monthly Annual | Payment Methods: Credit card PayPal Wire transfer Currencies: USD EUR GBP Billing Cycles: Monthly Annual |
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The Lite plan is designed for small businesses and startups looking to get started with email marketing and basic automation. It includes essential tools to create and send campaigns while tracking pe...
What's Included
- Email marketing tools
- Marketing automation
- Segmentation and targeting
- Up to 3 users
- Lead capture forms
- Basic reporting
- Integrations with third-party apps
- Customer support via email
What's Not Included
- Custom domain tracking
- Advanced reporting and analytics
- CRM with sales automation
- Dedicated account manager
Hidden Costs
- Additional cost for SMS credits
- Higher price for larger contact lists
Optional Add-ons
- SMS credits
- Additional contacts
Payment & Billing
Free Extra Features
- Free templates for email campaigns
- Access to the ActiveCampaign community forum
The Plus plan is tailored for growing businesses that need advanced marketing tools, CRM capabilities, and deeper analytics. It includes features to manage customer relationships and improve sales pro...
What's Included
- Everything in Lite plan
- CRM with sales automation
- Custom branding for emails
- Advanced reporting
- Lead scoring
- Up to 25 users
- Landing pages
- SMS marketing
What's Not Included
- Dedicated account manager
- Custom reporting
- Predictive analytics
- Unlimited users
Hidden Costs
- Additional cost for SMS credits
- Higher price for larger contact lists
Optional Add-ons
- SMS credits
- Additional contacts
Payment & Billing
Free Extra Features
- Free onboarding session
- Access to advanced templates
The Professional plan is designed for mid-sized businesses and enterprises requiring advanced automation, predictive analytics, and personalized customer experiences. It offers a comprehensive suite o...
What's Included
- Everything in Plus plan
- Predictive analytics
- Site messaging
- Customer attribution reporting
- Conversion tracking
- Up to 50 users
- Custom reporting
- Dedicated onboarding specialist
What's Not Included
- Unlimited contacts
- Custom API integrations
- Dedicated account manager
- Enterprise-level support
Hidden Costs
- Additional cost for SMS credits
- Higher price for larger contact lists
Optional Add-ons
- SMS credits
- Additional contacts
Payment & Billing
Free Extra Features
- Priority customer support
- Access to exclusive webinars
The Enterprise plan is tailored for large organizations needing custom solutions, dedicated support, and enterprise-grade features. It offers the highest level of customization and scalability.
What's Included
- Everything in Professional plan
- Dedicated account manager
- Custom domain support
- Unlimited users
- Custom reporting and dashboards
- HIPAA compliance
- Phone support
- Custom API integrations
What's Not Included
- Predictive analytics for unlimited contacts
- Unlimited SMS credits
- Custom training for all users
- Support for non-standard integrations
Hidden Costs
- Additional cost for custom integrations
- Higher price for larger contact lists
Optional Add-ons
- Custom training
- Non-standard integrations
Payment & Billing
Free Extra Features
- Custom onboarding
- Access to beta features
ActiveCampaign is a robust solution for businesses looking to grow and optimize their marketing and sales processes. It offers excellent value for companies that can leverage its advanced features and automation capabilities.
Lite Plan
Total Cost over 3 Years
Optional Add-ons
- SMS credits
- Additional contacts
Extra Costs not Included
- Additional cost for SMS credits
- Higher price for larger contact lists
Feature Preferences
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Monthly Budget Range
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Recommended Plans
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Competitor Rankings
MailchimpBest Match
Mailchimp is a popular email marketing platform known for its user-friendly interface and free plan for small businesses. It offers a range of tools for email campaigns, automation, and audience segmentation.
HubSpot
HubSpot is a comprehensive marketing, sales, and CRM platform designed for businesses of all sizes. It offers powerful tools for lead management, email marketing, and analytics.
Klaviyo
Klaviyo is an email marketing platform specifically designed for e-commerce businesses. It excels in providing personalized email campaigns and integrations with e-commerce platforms.
Visit the ActiveCampaign website and choose a plan.
Create an account by providing basic details and payment information.
Access the dashboard and complete the onboarding tutorial.
Understanding the automation builder for the first time.
Integrating third-party tools without prior technical knowledge.
Customizing templates for specific branding needs.
Common Praise
Common Complaints
Success Stories
Potential Deal Breakers
ActiveCampaign Pros
- Highly advanced automation builder with intuitive interface.
- Seamless integration with over 870 third-party apps.
- Predictive analytics and machine learning tools for better insights.
- Comprehensive CRM features for sales automation.
ActiveCampaign Cons
- Pricing increases significantly with the number of contacts.
- Steep learning curve for advanced features.
- Limited reporting customization options.