ActiveCampaign Reviews

Read unbiased ActiveCampaign reviews from 98 verified users to learn if this is the best choice for you. ActiveCampaign is currently ranked #11 in the email marketing industry with an average star rating of 2.6 and a sentiment score of 29%. Keep reading to learn more.

ActiveCampaign logo
ActiveCampaign
ActiveCampaign provides businesses with powerful tools to create personalized customer journeys and automate complex workflows. Its platform is widely used for email marketing, sales automation, and customer experience management across various industries.
Founded
2003
Location
Chicago, United States
Industries
E-commerce, Healthcare, Education
Social Links
TrustScore
54
Good TrustScore (out of 0 to 100)
Industry Rank
#11
Out of 16 tracked companies
Industry Standing
37.5%
Growing presence among 16 companies
Sentiment Score
29%
Customer overall sentiment score
Average Rating
2.6
Star rating out of 5
Total Reviews
98
Last updated: 2025-01-24 07:27:13
Industry Comparison - Email Marketing
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Sender#1914.877%240
13.5%
EmailOctopus#2874.379%44
9.5%
Constant Contact#3864.667%115
10.4%
GetResponse#4864.570%73
9.7%
Beehiiv#5844.370%112
10.2%
MailerLite#6834.462%405
15.1%
Omnisend#7673.639%56
6.5%
SendPulse#8663.538%45
6.2%
Brevo#9663.439%101
7.1%
ActiveCampaign#10542.629%98
5.4%

In the Email Marketing industry, Sender leads with the highest trust score of 91%, performing 44.1% above average, while iContact has the lowest trust score of 7%, 88.9% below the industry average. EmailOctopus has the highest sentiment score of 79%, and MailerLite has the most customer feedback with 405 reviews.

Industry Average Rating
3.3
Industry Average Sentiment
34%
Industry Total Reviews
1,485

ActiveCampaign Trust Score

0
out of 100
Rating Score (40% weighted)2.6 / 5
Sentiment Score (60% weighted)29%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

ActiveCampaign Sentiment Overview

Total Reviews
98
Positive
62%
61 reviews
Neutral
1%
1 reviews
Negative
37%
36 reviews
ActiveCampaign Customer Reviews

ActiveCampaign customers are most satisfied with Performance (85%) and Value (75%), while being most critical of Features (45%) and Support (50%).

Reviews by Category

Positive Feedback

Support

And their own support team doesn t know how it works.

Performance

Overall, it s a solid platform but could use improvements in performance, consistency, and pricing.

Value

Yes, the price increase might sting a little, but the added value and convenience make it totally worth itfor me in the long run.

Negative Feedback

Features

Why should i pay more than twice as much for features that i don t even need that s not customer friendly at all.

Support

Crappy customer service my account was hacked support for fixing the mess was minimal.

Most Recent ActiveCampaign Reviews

Positive Reviews

Price Increase, But Double the Capacity! . I’ve been using ActiveCampaign for 3 years, and while I noticed they increased their prices recently, I have...

Marta, Spain

Negative Reviews

they don't resolve something as simple as changing the plan from annual to monthly, and in the meantime, I have had to stop the launch....

Oscar Callejo

⚠️ Using ActiveCampaign is a liability…. ⚠️ Using ActiveCampaign is a massive liability for your company! Stay away! HONEST WARNING FROM SOMEONE WHO HAS BEEN...

ND

Great for Small Businesses. This has been the perfect CRM for my small startup. I was previously a CRM administrator for a college and then...

Jared Trudel

The sentiment analysis above has highlighted customer feedback at scale. The ActiveCampaign review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

Industries

E-commerce
Healthcare
Education

Target Audience

Small and medium-sized businesses looking to automate their marketing.
E-commerce brands aiming to improve customer retention and sales.
Marketing agencies managing campaigns for multiple clients.

Unique Selling Points

Advanced automation builder that allows users to create complex workflows with ease.
Deep integration with over 870 apps, including Shopify, WordPress, and Salesforce.
Predictive content and analytics tools powered by machine learning for better campaign performance.
Pricing Plans
Lite
$29/monthly
Renews at $29/monthly
Free Trial
Refunds are not available after the subscription is activated.

The Lite plan is designed for small businesses and startups looking to get started with email marketing and basic automation. It includes essential tools to create and send campaigns while tracking pe...

Best For:
The Lite plan is ideal for small businesses and entrepreneurs who are just starting with email marketing and need a cost-effective solution. It is also suitable for those who do not require advanced analytics or CRM features.

What's Included

  • Email marketing tools
  • Marketing automation
  • Segmentation and targeting
  • Up to 3 users
  • Lead capture forms
  • Basic reporting
  • Integrations with third-party apps
  • Customer support via email

What's Not Included

  • Custom domain tracking
  • Advanced reporting and analytics
  • CRM with sales automation
  • Dedicated account manager

Hidden Costs

  • Additional cost for SMS credits
  • Higher price for larger contact lists

Optional Add-ons

  • SMS credits
  • Additional contacts

Payment & Billing

Payment Methods:
Credit card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Free templates for email campaigns
  • Access to the ActiveCampaign community forum
Plus
$49/monthly
Renews at $49/monthly
Free Trial
Refunds are not available after the subscription is activated.

The Plus plan is tailored for growing businesses that need advanced marketing tools, CRM capabilities, and deeper analytics. It includes features to manage customer relationships and improve sales pro...

Best For:
The Plus plan is best suited for businesses looking to scale their marketing efforts and integrate CRM capabilities. It is ideal for sales teams and marketers who need more advanced tools to manage leads and track customer journeys.

What's Included

  • Everything in Lite plan
  • CRM with sales automation
  • Custom branding for emails
  • Advanced reporting
  • Lead scoring
  • Up to 25 users
  • Landing pages
  • SMS marketing

What's Not Included

  • Dedicated account manager
  • Custom reporting
  • Predictive analytics
  • Unlimited users

Hidden Costs

  • Additional cost for SMS credits
  • Higher price for larger contact lists

Optional Add-ons

  • SMS credits
  • Additional contacts

Payment & Billing

Payment Methods:
Credit card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Free onboarding session
  • Access to advanced templates
Professional
$149/monthly
Renews at $149/monthly
Free Trial
Refunds are not available after the subscription is activated.

The Professional plan is designed for mid-sized businesses and enterprises requiring advanced automation, predictive analytics, and personalized customer experiences. It offers a comprehensive suite o...

Best For:
The Professional plan is ideal for businesses that require advanced analytics and automation to optimize their marketing strategies. It is best for companies with larger teams and more complex workflows.

What's Included

  • Everything in Plus plan
  • Predictive analytics
  • Site messaging
  • Customer attribution reporting
  • Conversion tracking
  • Up to 50 users
  • Custom reporting
  • Dedicated onboarding specialist

What's Not Included

  • Unlimited contacts
  • Custom API integrations
  • Dedicated account manager
  • Enterprise-level support

Hidden Costs

  • Additional cost for SMS credits
  • Higher price for larger contact lists

Optional Add-ons

  • SMS credits
  • Additional contacts

Payment & Billing

Payment Methods:
Credit card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Priority customer support
  • Access to exclusive webinars
Enterprise
$Custom/monthly
Renews at $Custom/monthly
No Trial
Refunds are not available after the subscription is activated.

The Enterprise plan is tailored for large organizations needing custom solutions, dedicated support, and enterprise-grade features. It offers the highest level of customization and scalability.

Best For:
The Enterprise plan is perfect for large organizations with complex needs and a high volume of contacts. It is best for teams that require dedicated support and custom solutions.

What's Included

  • Everything in Professional plan
  • Dedicated account manager
  • Custom domain support
  • Unlimited users
  • Custom reporting and dashboards
  • HIPAA compliance
  • Phone support
  • Custom API integrations

What's Not Included

  • Predictive analytics for unlimited contacts
  • Unlimited SMS credits
  • Custom training for all users
  • Support for non-standard integrations

Hidden Costs

  • Additional cost for custom integrations
  • Higher price for larger contact lists

Optional Add-ons

  • Custom training
  • Non-standard integrations

Payment & Billing

Payment Methods:
Credit card
PayPal
Wire transfer
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Custom onboarding
  • Access to beta features

ActiveCampaign is a robust solution for businesses looking to grow and optimize their marketing and sales processes. It offers excellent value for companies that can leverage its advanced features and automation capabilities.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Lite Plan

Monthly Cost$29/month

Total Cost over 3 Years

Year 1$348
Year 2$348
Year 3$348
Total after Year 1
$348
Total after Year 2
$696
Total after Year 3
$1,044

Optional Add-ons

  • SMS credits
  • Additional contacts

Extra Costs not Included

  • Additional cost for SMS credits
  • Higher price for larger contact lists
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
ActiveCampaign Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

Mailchimp
Best Match

Mailchimp is a popular email marketing platform known for its user-friendly interface and free plan for small businesses. It offers a range of tools for email campaigns, automation, and audience segmentation.

Match Score: 0%
Mailchimp's pricing starts at $13/month, making it more affordable for smaller contact lists but less cost-effective for advanced users.
Key Differences: Mailchimp has a more intuitive interface but lacks the advanced automation features of ActiveCampaign. It is better suited for smaller businesses with simpler needs.
When to Choose: Choose Mailchimp if you are a small business looking for an affordable, easy-to-use solution.
When Not to Choose: Do not choose Mailchimp if you need advanced automation or CRM features.
HubSpot

HubSpot is a comprehensive marketing, sales, and CRM platform designed for businesses of all sizes. It offers powerful tools for lead management, email marketing, and analytics.

Match Score: 0%
HubSpot's pricing starts at $50/month, which is higher than ActiveCampaign's Lite plan but includes CRM features.
Key Differences: HubSpot provides an all-in-one solution with robust CRM capabilities but comes at a higher price point. ActiveCampaign is more focused on automation and email marketing.
When to Choose: Choose HubSpot if you need an all-in-one platform with CRM and marketing tools.
When Not to Choose: Do not choose HubSpot if you have a limited budget and need only email marketing features.
Klaviyo

Klaviyo is an email marketing platform specifically designed for e-commerce businesses. It excels in providing personalized email campaigns and integrations with e-commerce platforms.

Match Score: 0%
Klaviyo's pricing starts at $20/month but increases quickly with the number of contacts.
Key Differences: Klaviyo is tailored for e-commerce, offering deep integrations with platforms like Shopify. ActiveCampaign is more versatile and suitable for a broader range of industries.
When to Choose: Choose Klaviyo if you are an e-commerce business looking for specialized tools.
When Not to Choose: Do not choose Klaviyo if you operate outside the e-commerce industry.
User Feedback

Common Praise

The automation builder is intuitive and allows for complex workflows.
The platform integrates seamlessly with a wide range of third-party tools.
Customer support is responsive and provides detailed guidance.

Common Complaints

The pricing increases significantly with the number of contacts.
The reporting features could be more customizable.
The learning curve for advanced features is steep for new users.

Success Stories

An e-commerce business increased their sales by 30% using ActiveCampaign's email automation.
A marketing agency managed to save 20 hours per week by automating client campaigns.
A healthcare provider improved patient engagement with personalized email workflows.

Potential Deal Breakers

The lack of a true free plan for small businesses.
Limited reporting customization for advanced users.
The high cost for businesses with large contact lists.
Final Verdict

ActiveCampaign Pros

  • Highly advanced automation builder with intuitive interface.
  • Seamless integration with over 870 third-party apps.
  • Predictive analytics and machine learning tools for better insights.
  • Comprehensive CRM features for sales automation.

ActiveCampaign Cons

  • Pricing increases significantly with the number of contacts.
  • Steep learning curve for advanced features.
  • Limited reporting customization options.

Recommended For:

Not Recommended For:

Frequently Asked Questions